Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO— Colin Kaepernick (@Kaepernick7) September 3, 2018
Reuters: Nike shares hit as Kaepernick ad spurs boycott
Shares of Nike Inc (NKE.N) fell 3 percent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its “Just Do It” slogan.
Former San Francisco quarterback Kaepernick, the first NFL player to kneel during the national anthem as a protest against racism, posted a black-and-white close-up of himself on Instagram on Monday featuring the Nike logo and “Just do it” slogan, along with the quote: “Believe in something. Even if it means sacrificing everything.”
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Update #1: Nike Falls as Critics Fume on Social Media Over Kaepernick Deal (Bloomberg)
Update #2: People are destroying their Nike shoes and socks to protest Nike's Colin Kaepernick ad campaign (Business Insider)
WNU Editor: So Nike made the decision that by dissing-off half of America (if not more), they will actually sell more product and make more money. Here is an easy prediction .... sales will drop and people in Nike are going to be fired over this. Talk about damaging your brand name. My only regret is that I wish I knew they were going to do this before they had announced it .... because I would have shorted Nike stock big time.
